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Reimaging the Customer Experience. A CX Suite for Long-Term and Successful Customer Relationships. 

What is SAP C/4HANA?

SAP C/4HANA is the customer experience (CX) suite that offers a range of cloud-based solutions to manage the customer journey across marketing, commerce, sales, service, and customer data.


It is the 4th generation, in-memory suite that combines customer data and machine learning to power real-time customer journey.


In C/4HANA, “C” stands for “Customer“ which emphasizes the SAP to focus on enhancing the customer experience through integrated business processes and technologies.


With C/4HANA companies can integrate these functionalities seamlessly, enabling businesses to have a holistic view of their customers and deliver personalized experiences across all touchpoints.

Key Components of SAP C/4HANA

  • SAP Marketing Cloud
  • SAP Sales Cloud
  • SAP Commerce Cloud
  • SAP Service Cloud
  • SAP Customer Data Cloud
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SAP C/4HANA, Customer Experience Suite with Cloud Capabilities

SAP Marketing Cloud:

  • Automate marketing campaigns with personalized content.
  • Deliver dynamic solutions across different channels.
  • Personalized customer experience across your business.
  • Optimize marketing to drive revenue.


SAP Sales Cloud:

  • Automate your business process.
  • Design and optimize sales experience and strategies.
  • Manage accounts, leads, and opportunities.
  • Sales forecasting, performance analytics, and more.


SAP Commerce Cloud

  • Personalized omnichannel commerce experience.
  • Take control of your sales across all channels.
  • Deliver personalized and seamless digital commerce experience to your customers.
  • Integrate with other SAP solutions for order management and fulfilment.


SAP Service Cloud

  • Manage customer inquiries, complaints, and service requests.
  • Offer the right service to your target audience via the right channels.
  • Build focus on customer service and support.
  • Familiarizing customers with your niche product journey.


SAP Customer Cloud Data

  • Build your customer profile.
  • Provide personalized content for your customers.
  • Eliminating data silos to facilitate better contextual marketing.
  • Manage customer identity and consent preferences in compliance with data regulations like GDPR.

SAP C/4HANA Advantages

Integrated Suite: provides a comprehensive suite of CRM solutions that covers sales, marketing, commerce, services, and customer data.


Unified Customer View: it consolidates customer data from various sources into a single platform, enabling businesses to get a unified view of the customer data.


Enhanced Customer Service: SAP C/4HANA includes SAP Service Cloud, which improves the customer service efficiency through features like case management, ticketing, and field service management. That further helps in resolving issues, enhancing customer satisfaction, and building customer loyalty.


Data Security and Compliance: It incorporates robust security measures and compliance features, ensuring customer data protection and making businesses remain compliant with global data privacy regulations like GDPR and CCPA.


Analytics & Insights: C/4HANA provides powerful analytical capabilities helping businesses gain actionable insights into sales performance, customer analytics, and marketing effectiveness.

C4 HANA Suite Offerings

  • Complete end-to-end solution for your CRM.
  • Single unified customer view.
  • Integrate with SAP S/4 HANA.
  • Built-in machine learning capabilities across sales, finance, marketing, commerce, and services.
  • With C/4HANA businesses can centralize all they’re within the SAP HANA database.
  • Get support for your entire end-to-end customer journey.

How Apprisia can help?

Apprisia specializes in optimizing and managing SAP C/4HANA services to enhance your customer engagement. Contact us today to streamline your C/4HANA implementation and maximize its potential! Boost your CRM capabilities with our expert support.

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